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Credit Card Fraud: Important Information to Know about It

Credit card fraud is on the increase nowadays. Given the rate at which it is increasing nowadays, there is a need for concerted effort in curbing it. Businesses accepting payment with credit card should do everything possible to protect their customers against fraudsters. Here are important pieces of information that every user of credit card should know.

Multiple methods

The first important point to bear in mind is that credit card fraudsters have various means of carrying out their fraud. This is why today we have different kinds of identity theft and credit card frauds. Given this, there are multiple definitions of credit card fraud. As a business, you should know these means and try to secure your platform and protect your clients against them all.

Increased rate of credit card fraud

Credit cards are widely used because of the numerous advantages they offer users. But unfortunately, crime related to it is quite on the increase today. According to statistics, in the UK alone, each credit card victim loses an average of 463GBP per month on credit card related fraud. As more and more people are beginning to use credit cards in various parts of the world, the figure is expected to increase in the nearest future.

The rate of occurrence can be reduce

Another important fact to know about credit card fraud is that the rate at which it is happening today can be reduced. Businesses need to be proactive in fighting fraud. Many people are ignorant of credit card fraud. Your business can engage in enlightenment campaign. There are different affordable means of having a successful campaign. For example, you can send warning alert to them via text message or include the message in the statement you send to your clients online. They will read the message anytime they check their accounts.

Be well knowledgeable about credit card fraud

If your business is receiving payment with credit card, it is also advisable that you be well educated about credit card and various means through which the fraudsters carry out their evil. You stand a better chance of protecting your business from the activities of the fraudster and also preventing your customers from being victims if you are able to identify the possible signs or indicators of credit card fraud. Be clued up with the latest credit card fraud scams. Being up to date with the statistics and scams in the market, you will be able to know their latest strategy and ways of countering them.

Always check the machines you use in receiving credit card payments

Being proactive in the fight against credit card fraud also entails that you double check your systems and all the machines you utilised in receiving payment. You need to invest the best technology and always update yourself to ensure that nobody is able temper with the credit cards of your customers. For example, you can use bins.pro to verify orders in order to ascertain their authenticity before approving transactions.

If you can follow the tips given above, you will reduce the chances of the fraudsters succeeding with their ploy.

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Three Ways of Marketing Your New Business and Increasing Traffic to Your Website

Today, the internet has become the arena for doing business. Many businesses have established their presence online. However, not every business that operates online is successful because they don’t apply the right strategy in marketing their business. If you have a new business, here are the various strategy to apply in order to market your business through the internet.

Improve your visibility and ranking on the search engine

This is an important and basic step to take if you start a new business online. If you are not visible or well ranked on the search engines, many internet users will not see your business. This is because a lot of internet users pay more attention to websites on the first page of the search engines. There are many strategies employed by businesses to improve their ranking. Such strategies include SEO, blogging, article writing and others. So, you have to invest in website ranking.

Use the social media

One of the most popular platforms of promoting a business online today is the social media such as Facebook, Twitter, Instagram and others. Millions of internet users visit these sites on daily basis. So, if you are using this method, you will be able to interact with your targeted audience. With the social media, it is now possible to promote your business within a community.

Register with a business directory

Signing up with a business directory will also help your business to be popular but it has to be a popular business directory. Popular business directories like Google My Business and Yell have a lot of visitors. So, registering with them will improve your search engine ranking. The revise will be the case if you register with unpopular ones. Also make sure that you sign up with a directory that is suitable for your business.

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SMTP Server at a Glance

The flow of emails from the sender to the recipient undergoes a certain process which can be likened to the process of sending mails through a traditional postmaster. When you send a mail via the post, certain processes are undergone –including the necessary registration and eventual delivery– before the mail gets to the recipient. The same thing happens when an email is sent out by a sender. The procedure which the internet emails undergo before they get to the email inbox of the recipient is known as simple mail transfer protocol which is normally abbreviated as a SMTP Server. The SMTP server is an essential aspect of this process. It performs the function of a postmaster who in the traditional mail sending process handles mail delivery. It is a computer running SMTP that receives emails from the senders and delivers them to the recipients. You can buy SMTP server at authority providers on th web.

Email sending process via SMTP Server

Normally before you send an email, you need to have an email address with an email service provider such as Google, Yahoo and others. It is through this email ID that you will be able to send email to another person that owns an email address. When you compose your emails and click on the send button in order to deliver it to a particular recipient with your mail client or webmail (this is in technical language called message user agent), they normally leave you email compose box via port 25. But they are not delivered immediately to the recipients.

It hits the SMTP server assigned to your message user agent when you set up an email address. The SMTP performs the function of MTA (message transfer agent). A short conversation is initiated between your client and the server. In this process, all the data concerning the transfer or delivery of the message such as the domain, the recipient and sender will be verified by the SMTP server. Bear in mind that the content of the message is not defined by SMTP. It only defines the transmission of the message.

The email will be delivered quickly if there is a direct connection with the server and the domain where the recipient account is domiciled. When no such connection exists, the email will be pushed to the incoming server nearer to the recipient by the SMTP. In situation where the server of the recipient is busy or experiencing downtime, the message will be delivered to a backup server by the SMTP host. When there is no backup server, the email will be queued to be resent at a regular intervals. If no success is recorded after this, the email will be sent back to the sender as failed delivery.

When everything goes smoothly without any hitches, the last stage of email delivery is handled by another protocol known as POP. It is the function of the POP to receive the email from the SMTP server and delivers it directly to the inbox of the recipient.

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